Italian wines and world markets: registration open for the 10th edition of the first-level university master's program promoted by four universities in Tuscany together with the Italian Sommelier Association. deadline for applications on Tuesday, October
Reaching its tenth edition, the first-level university master's degree Italian Wines and World Markets, now accredited as the point of reference for higher education in the specific sector of Italian wine production, opens enrollment for the new academic year, with a deadline for applications on Tuesday, October 8 8th, 2024. In all these years, the master's degree, organized by the Scuola Superiore Sant'Anna of Pisa, jointly with the University of Pisa, University for Foreigners of Siena, and University of Siena, in collaboration with the Italian Sommelier Association, has met with growing success, both for those who have earned the degree and for the companies involved in the training project. The collaboration between four universities in Tuscany reinforces the quality and breadth of the educational proposal and confirms the interest of Tuscan university institutions in the master's professional path, which trains professionals in the international marketing and communication strategies of Italian wine, a figure increasingly in demand on the market.
The master's success confirmed by employment data
The favorability is evidenced by the employment level of those who took the degree, thanks to the activation of professional relationships with companies, distributed in many Italian regions, which also collaborate in training activities through internships. About 70 percent of those who started a job did so already at the end of the internship or even before the conclusion of the Master's degree. The university consortium AlmaLaurea reports an employment rate of between 65 and 90 percent, within one year of graduation, for the previous six editions. The professional outlets are many and include, in particular, national and international promotion activities for both individual companies and collective brands, marketing management and responsibility, event organization and management of wine tourism and corporate hospitality, and communication activities and strategies.
The topics at the heart of the teaching activities
Those who obtain the degree acquire knowledge of the principles of wine production, the mechanisms and tools of communication and marketing, as well as tasting techniques developed during the didactic activities, and are able to operate in the sectors aimed at spreading knowledge of Italian wines abroad, as well as their promotion and affirmation in world markets, considering the established ones (United States, Germany, United Kingdom; Canada, Japan, Scandinavian countries ) and those in expansion (China, Korea, Russia, Brazil, Latin America), with a special focus on so-called “emerging” countries (Africa, Southeast Asia). Students also acquire skills for wine tasting, through the AIS sommelier diploma-achieved during classroom activities-about the territories that produce them and the qualitative, cultural, socio-economic and commercial implications, techniques and modes of communication specific to wine products. Special attention is also paid to the characteristics and trends of different world markets and international consumers.
Who can participate
The master's program is open to undergraduate and graduate students in any discipline. The application for admission is also open to undergraduate and graduate students, who have completed their proficiency examinations before the start of classes and plan to acquire the admission qualification during the course of the Master's educational activities. It is also possible to apply to participate in individual modules or as auditors. Lectures are provided in English to facilitate the approach to international markets.
Gallery: foto di Luca Bencivinni
